The online video study

Welcome and thank you in advance for helping out with this research.

I am a 25 year old masters student at the University of Groningen in the Netherlands. This study is a part of my thesis in marketing management.

The aim of this study is to learn more about video specific websites and online video communication. As we all might already be aware video is becoming more and more important in many online environments.

One of the main aspects that makes online video available is advertising. Therefore online video ads are becoming evermore important, some of them even becoming viral sensations that have gained over night global success.

To continue please proceed to the instructions section of this site to start the survey.

Yours sincerely,

Mikael Haveri